You are your signature product. There is no other designer like you. Now, I know you already know this, but if I were to ask you: “What makes you different?” What would you tell me? It’s not that easy, is it? Did you notice that what you really wanted to do was to tell me your story? Yes, your story is part of who you are, but it’s your unique assets that set you apart in the marketplace.

How do you define your unique assets? Well, your story does have a role here. Because of what you have experienced in your life, you have certain strengths and capabilities. You may inventory them like you would on a resume. Why don’t you write them down right now? Pause this audio, and jot down some things that you have experienced in your life that add to your marketability.

OK, now let's dig a little deeper and have a little more fun. What are the things that draw your attention in life? What are the things you enjoy doing so much that you completely lose track of time? Have you noticed that when you are doing those things, you really seem to shine? People even notice that you have a knack for the things you seem to enjoy the most. Or how about the things you like to read about? What section of the book store always attracts you? Take a moment and write those things down.

Now, let’s go even deeper. I recommend you order Strengthsfinder 2.0 from my website on the solopreneurs tab. The book includes a code at the back for you to log on to an in depth online assessment. By taking the assessment, designed by Donald O. Clifton, Ph.D., you will learn what your top 5 natural strengths are. These are your inborn strengths. Things that you can’t help but be good at. You will be pleasantly affirmed after getting your results. The book will then serve as a tool to guide you in the ways to use your natural strengths and help you excel in your endeavors.

Ok, so you know where you’ve been, what you’ve done, what you enjoy, and now, even what you are naturally good at. All of these components are like the tiles of a mosaic. The art of who you are. Now, you can arrange each tiny tile into a piece of artwork that is your Signature Self. This is your uniqueness. The DNA of your Brand.

Can you feel the competition just slipping into the background? Who cares what they are doing? Let’s focus on what you are doing! Or should I say, who you are being!