Maximize & Optimize Your Design Business: Your Signature Self

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1. What is Your Brand Saying About You?
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Your Signature Self

You are your signature product. There is no other professional like you. Now, I know you already know this, but if I were to ask you: “What makes you different, what makes you stand out?” What would you tell me? ...It’s not that easy, is it'?

Do you feel compelled to tell me of your work experience?
Or how long you've been in business?
Are you going to tell me that you have high quality products/services and that you are the best?
Or, maybe you really wanted to tell me your story?

Yes,your story is part of who you are, but it’s your unique assets that set you apart in the marketplace.

How do you define your unique assets? Well, your story does have a role here. Because of what you have experienced and learned in your life, you've gained certain strengths and capabilities. You may inventory them like you would on a resume. Why don’t you write them down right now? Take a moment, and jot down some things that you have experienced in your life that add to your marketability. Include your education, practical work experience, any adversities you've overcome, etc.

OK, now let's dig a little deeper and have a little morefun. What are the things that draw your attention in life? What are the things you enjoy doing so much that you completely lose track of time? Have you noticed that when you are doing those things, you really seem to shine? People even notice that you have a knack for the things you seem to enjoy the most. Or how about the things you like to read about? What section of the book store always attracts you? Take a moment and write those things down.

Now, let’s go even deeper. I recommend you order

Strengthsfinder 2.0 by Tom Rath. The book includes a code at the back for you to log on to an in depth online assessment. By taking the assessment, designed by Donald O. Clifton, Ph.D., you will learn what your top 5 natural strengths are. These are your inborn strengths. Things that you can’t help but be good at. You will be pleasantly affirmed after getting your results! The book will then serve as a tool to guide you in the ways to use your natural strengths and help you excel in your endeavors.
There are even some avant-garde ways to discover some fascinating things about yourself that you may or may not be aware of. Things like non-predictive Hand Analysis and the meaning of your name (both traditional and that of the Kabalarian philosophy), can be fun and enlightening ways of recognizing or discovering things about yourself.

Ok, so you know where you’ve been, what you’ve done, what you enjoy, and now, even what you are naturally good at. All of these components are like the tiles of a mosaic. The art of who you are. Now, you can arrange each tiny tile into a piece of artwork that is your Signature Self.This is your uniqueness. The DNA of your Brand.

Can you feel the competition just slipping into thebackground? Who cares what they are doing? Let’s focus on what you are doing! Or should I say, who you are being!